Why the hell do we do car giveaways on the side?
Slapping your company's name on a T-Shirt doesn't make you a brand.
It takes a little more than that.
"Don't Lose Sight."
We created a brand that inspires people to go after what they want, to endure whatever it takes to get it.
Then we go out and live that sh*t.
What's the difference between a fast car and a badass car?
That's right, You, the driver.
Grab life by the horns, and ride till it bucks you off.
And then get up, and hop back on.